Goodkey

A tool for professionals and beginners running advertising campaigns in Yandex Direct. Overview A tool for professionals and beginners running advertising campaigns in Yandex Direct. A plugin for contextual advertising professionals and beginners. You continue working in the familiar Yandex Direct interface, enhanced with additional features. Everything is the same, only faster, better, and more efficient. Installation and registration in 3 clicks! No training required! Free! Main features: - Analyze your advertising campaigns for effective budget allocation. We will show which campaigns are expensive and which are promising, as well as where budgets are imbalanced. - Protect against campaign stoppages and wasted budgets: subscribe to the Tlg chatbot and receive alerts about critical events: “It's time to add funds to the campaign!”; “Ads did not pass moderation!”; “The advertising campaign has stopped!”; “404 errors found! Fix the advertising links!”; “A sharp change in daily spending (CPC, CTR ... and more).” - A summary of critical campaign errors will reveal losses you may not even know about! Get information about campaign quality by simply hovering over the error indicator! No need to search for ads with errors: go to them in one click! - Highlighting erroneous fields makes correcting ads simple and clear! - Web Commander does the same thing as Direct Commander, only faster and better: it is built into the Direct interface. There is no longer any need to download campaigns to your computer and upload them again. - Use our smart keyword collector, automatic phrase grouping, and advertising campaign generator. Features: - AT2 is the Analytical Tableau (version 2) = Analytical Tableau 2 - Telegram alerts about critical changes in advertising campaigns; - Error highlighting in the Direct interface; - Bulk error correction in 1-2 clicks; - Alerts about critical changes; - Web Commander built into the Direct interface; - Keyword collection; How to use: - Download and install the plugin; - Pin the plugin to the top toolbar; - Click the “Check” button in Yandex Direct; - Register on the website; - Add an account; - Wait for the check results; - Subscribe to the Telegram chatbot. Let's examine each feature separately. Analytical Tableau 2. Now with even more information: Check whether budgets are allocated correctly across your advertising campaigns. Analytical Tableau 2 will show where you can buy the most cost-effective conversions and help increase campaign effectiveness by 30%. What AT offers: Identification of advertising campaigns that spend money but do not bring conversions Identification of ineffective areas: Shows where improvements can be made to increase campaign effectiveness. Finds promising advertising campaigns and helps generate more sales Budget control. Shows when a promising advertising campaign is constrained by its budget, preventing it from buying more low-cost conversions Checks whether the goals selected for optimizing your advertising campaigns are appropriate A smart forecasting calculator suggests how to allocate your budget and how much campaign effectiveness can be increased Daily control: Provides continuous monitoring of results. Benefits of AT: A detailed system for configuring goals and goal groups. Create an ideal data view for complete analytics Quick audit: A powerful sales tool: conduct an impressive advertising campaign audit at your very first meeting with a client. Telegram notifications: If you have many accounts, keeping track of balances will now be much easier. Our tool will notify you via Telegram when funds are running low and you need to top up the balance. These alerts start arriving when only 3 days' worth of funds remain. The tool will also notify you if advertising campaigns in your accounts stop, with a possible reason: Moderation was not passed The campaign was run in conventional units before the advertiser switched to real currency; it has now been moved to a special archive and is available in read-only mode. The campaign has ended (the end date has passed). The campaign is inactive (draft, awaiting moderation, rejected, no funds in the campaign or shared account, or no active ads). Campaign error checking: Advertising campaigns can often contain errors you may not even know about. The tool monitors this process too. These may be dynamic errors that can lead to financial losses, such as: A page does not exist (404); Outdated dates in ads; UTM errors; CPA exceeded by more than 2 times; Non-converting sites in the Yandex Advertising Network. CPA growth for automatic targeting => 50% Or static errors that often occur after advertising campaigns are created: - No UTM tags; - No Metrica counter; - Spelling; - No key goals; - No callouts; - No display links; - Sitelink without a description; - One campaign for search and networks; - Fewer than 8 sitelinks; - Ads for 1 device type; - No images; - No wide-format images; - No video additions. Campaign check report: Provided as a table with links to ads containing errors. You can view the full list of errors using the "View report" function. Bulk error correction: The "Bulk error correction" service saves considerable time managing advertising campaigns in Yandex Direct because you can correct many errors at once. You no longer need to spend much time finding and correcting each error manually: all errors are highlighted, and correcting them will be quick and easy, taking just a couple of clicks. Alerts about critical changes: Set up alerts about critical advertising campaign changes for all accounts at once. The tool will automatically send you notifications so you can respond promptly and take the necessary action. Web Commander: Use it to make changes to your advertising materials online quickly and easily. You no longer need to download and upload data. Keyword collection and advertising campaign creation: Use the tool to collect keywords and create advertising campaigns quickly and conveniently. Automatically collect semantic data directly from a website. Convenient automatic Wordstat parsing. Convenient grouping. Automatically add links and images directly from a website.