aeyemotion

aeyemotion | the new eye tracking standard “AEYEMOTION” is derived from the words Artificial Intelligence and motion, briefly describing what it is about. We have developed software that simulates parts of eye-tracking studies automatically on a PC without human intervention and imitates human gaze patterns by generating heatmaps, gaze plots, opacity maps and an “overall rating” of the user interface. Our software can be used, among other things, to optimize and increase customer interaction with websites, products and advertising. Our artificial intelligence can simulate which areas of a given image or video are particularly interesting to people and how much attention is paid to each area. Eye-tracking studies with real participants are costly and time-consuming. That led to our idea: why not obtain data fully automatically on a computer and save not only money, but especially a great deal of time? This is how “AEYEMOTION” came about. Our artificial intelligence works through “deep learning”, an attempt to simulate parts of the human brain on a PC. It only needs participants once to help it imitate real users’ interactions and gaze patterns on websites by learning to “look” like a human. In this way, AEYEMOTION becomes a representative substitute for real people. Customers can upload individual image sections or a link to their website. Startups in particular, but not exclusively, can benefit from our program in their early stages. The simulation considers four factors. 1. The heatmap shows which elements receive the most attention. 2. The gaze plot reflects the path of the viewer’s gaze on a given website. 3. The opacity map darkens areas that are likely to receive little or no attention. 4. Finally, the user rating shows how much potential users are likely to like the website. The software delivers results in a few minutes, providing real-time feedback on the current user interface, product design, advertisement or poster, or anything else supplied to the software. Our vision is to make customer experience measurable and analyzable for everyone, at any time and in any place, including where this has not previously been possible for various reasons.